Architect Ed Mazria and The 2030 Challenge

Architecture 2030's Founder and Executive Director Ed Mazria is urging Congress to fund private building sector efficiency projects and to offer increased tax incentives for private residential investment in renewable energy-generating systems.

With the private building sector making up 93 percent of total buildings in the United States, many green building advocates believe funding efficiency projects within that sector in the stimulus could have a substantial effect on the economy and job growth. Architecture 2030, a nonprofit research organization, recently released its 2030 Challenge Stimulus Plan, proposing - among other significant initiatives - a mortgage buy-down program that could help homeowners lower their mortgage rates if they renovate and improve the energy efficiency of their homes. Here, Mazria discusses the proposal and explains how the building sector can improve the accountability of efficiency improvements. And how the Obama administration and the US Congress can help.



A significantly more detailed Mazria video presentation can be found at the link below (sorry, no 'embed' coding available).

Video: Ed Mazria - The 2030 Challenge.

Among other staggering statistics, Mazria asserts that just over "76% of all the electric energy produced in this country goes to operate buildings." His proposal includes the 2010 Imperative which would effectively establish a goal of 50% reduction (based on the regional average) in the use of energy produced from fossil fuels and green house gas emitting sources in all new building designs by the year 2010.

Click the hyperlink.
Watch the video.
It's well worth your time.

Ed Mazria is one very forward-thinking leader.

UPDATE: Here is a link for those interested in reading the actual text of the 2030 Challenge.

And here is the text of the 2010 Imperative.